1ntensity is...

Posted Wed, 08/13/2008 - 17:45 by ardarvin
 Category:

Here's an above average buildering video, from the German guys who frequently claim "first ever", "best ever", and "world championships". The way I see it, unless somebody travels more than 50km to participate, you can't call it a world championship. Good video though.

Interestingly enough, the video was submitted by 1ntensity, a BMW viral marketing campaign. Over a year ago I received an email from a BMW ad firm, wanting to create some original "extreme" footage. Looks like they got lazy and decided to steal other people's YouTube content to market their crappy car instead.

Comments

Kiell's picture

Yeah, that's a weird one.

by Kiell - 08/18/2008 - 01:34

Yeah, that's a weird one. Was added over a year ago, though, so doesn't look like they've snapped it up recently. My bet is that 1ntensity has been bunged some cash to put the BMW virals in amongst his other stuff, as opposed to BMW's ad agency setting it up themselves.

With you on the 'world championship' thing. Much like UF's "World Championship". Unless there's an international federation, how can it be inclusive? Especially when the championship is invite only?

Kiell's picture

Ah, I stand corrected. BMW

by Kiell - 08/18/2008 - 01:36

Ah, I stand corrected. BMW through and through. I wonder how much money they pay when they "ask permission" to use other people's video content...

ardarvin's picture

Until proven otherwise, I

by ardarvin - 08/24/2008 - 11:04

Until proven otherwise, I stand with my original statement of "...steal other people's YouTube content".